Your training level disappears in matches
You look great on the practice court but can't reproduce it when competing.
JustBall TennisHelping you think, train
Helping you think, train
& compete better.
Everything comes back to the match court.
JustBall Tennis helps players improve how they train and perform through personalised coaching and match analysis built around their game.
We also provide courtside media and content partnerships across competitive tennis.
Why JustBall TennisMore About JustBall Tennis
Built around the competitive game.
JustBall Tennis operates around ITF, Challenger and professional-level tennis, giving us a courtside view of how the modern game is played.
That courtside perspective informs the coaching: observe what happens in matches, identify what is limiting performance, then build the work around it.
Courtside Access
Regular access to ITF, Challenger and professional-level tennis.
Coaching + Analysis
Coaching, match analysis and performance planning connected as one process.
Built For Competition
Support for players who want to improve how they perform when matches matter.
JBT Performance Assessment
Find out what's really holding your tennis back.
Answer 14 questions about your tennis, how you compete and how you train. We'll analyse the patterns in your answers and show you what may be limiting your game, what we'd prioritise and what you can work on next.
Take The Free AssessmentFree. Takes around 3 minutes.
01
Personalised performance diagnosis
02
Identify your biggest current limiter
03
See what we'd prioritise next
04
Get a coaching idea to consider
05
Get a practical way to train it
The Match Court
Your training should always have a purpose.
You can work on your technique, tactics, movement, fitness or mental game. But none of those things should be trained just for the sake of training. What you work on should ultimately help you perform better when you compete.
Train for the match court. Not just the practice court.
You're losing points and don't know why
The final mistake isn't always the real reason you lost the point.
Certain players keep causing you problems
You need a clearer way to recognise and adapt to different game styles.
You don't know what to work on next
More training isn't always the answer. Knowing what deserves your attention is.
How We Help
We coach for the match court.
Every player starts somewhere different. We look at your game, your goals, your footage and, where possible, what happens when you compete, then identify what will make the biggest difference.
01
Understand your game better.
02
Know what needs improving.
03
Train with purpose.
04
Perform with a clearer plan.
Everything comes back to the match court.
Work With JustBall
Choose the support your game needs.
1-to-1 Tennis Session
£39one off
One problem. 50 minutes. A clear way forward. A private online session to fix, improve or learn something in your game.
- 50 minutes 1-to-1 with Josh
- Bring something to fix, improve or learn
- Optional footage, never required
- Leave with clear actions
- No ongoing commitment
Be My Coach
£389per month
Ongoing personalised online coaching for players who want a coach consistently involved in their development.
- Weekly 30-minute coaching call
- Up to two video submissions a week
- Ongoing coach contact
- Weekly training priorities
- Planning around your competitive calendar
6-Week Match Performance Programme
£799one off
A structured six-week programme designed to identify what is holding your match performance back and build the work around fixing it.
- Three match reviews across six weeks
- Weekly coaching call
- Individual performance gaps identified
- Personalised training plan
- Match, train, review process
Also free: Performance Guide
How to replicate your training level in matches.
Prefer to read something instead? A practical guide to understanding why your best tennis in training doesn't always show up in matches, and what you can start changing in your training to close the gap.
Coaching Experience & Results
Proven in competition.
Years of coaching experience across junior performance tennis through to the professional game.
01
UK 14U
National Champion
Coached through a period including a UK national title, multiple ITF junior titles and reaching around ITF #500.
02
Junior to WTA
Professionally Ranked
Coached through the junior pathway into professionally ranked tennis.
03
International Tour
ITF + Challenger
Years spent travelling internationally with players at ITF Futures and Challenger events.
04
ATP Level
Coaching Experience
Coaching and training experience with ATP-ranked players.
What Players Say
I wasn't really sure what I needed to work on. The coaching gave me a clear path and helped me understand where to focus my training.
Tom
ITF Masters Player · Be My Coach
The match reviews gave me so much insight into what I was doing well and what needed improving. They kept me accountable and gave me a clear plan for my next match.
Sofia
6-Week Match Performance Programme
What I enjoyed most was how personal the coaching felt. Over several months we built a relationship where I felt like I always had a coach there with me.
Max
Online Coaching
Courtside Media
Great tennis deserves to be seen.
Some of the best stories in tennis happen away from the biggest televised stages.
JustBall Tennis creates social-first courtside content for tournaments, academies and organisations, turning what happens on court into content that reaches an engaged global tennis audience.
Explore Media Partnerships
228,000+Social Media Followers
2.3MMonthly Video Views
992KMonthly Accounts Reached
Partnership Spotlight
7.2M Views
7.2M ViewsOfficial Content Partner
BUCS Tennis Championships
JustBall was the official content partner for the BUCS Tennis Championships, producing a full social-first media package across the event, highlight reels, player features and brand-ready post-event content.
17
Reels Published
7.2M
Video Views
3.5M
Accounts Reached
Organisations We Have Collaborated With
Work With JustBall Tennis